augmented reality internet of things

to quickly kick off a virtuous cycle of cost savings, revenue increases, and higher profits that can prompt a doubledigit increase in top and bottom lines, companies should develop a joint iot-ar strategy, rather than think about these technologies piecemeal. that increase has resulted in a veritable big bang of data.

cisco systems and idc estimated the volume of iotgenerated data to be about 22 zettabytes (or 22 trillion gigabytes) in 2016. that volume more than doubled to 52 zettabytes by 2019, and it is projected to reach 85 zettabytes by 2021. however, data volumes are rising so quickly that many corporations are unable to use all the data they collect. consequently, many companies are finding it difficult to generate data-based insights that employees can use at the right time and in the right place. yet, most people need to see data in a visual form to understand it quickly.

ar applications are using the myriad kinds of data generated by iot devices and components to help employees be more effective and productive. to identify the prevailing trends, bcg and ptc conducted a quantitative survey of more than 200 executives from companies using iot or ar solutions, or both. using the combination of iot and ar is a recent trend. to show how a solution that pairs iot with ar can lower costs and boost revenues, we developed a case study using real-world data. the app puts users in the shoes of a technician to experience how iot and ar can guide them at every step of an excavator repair.

an iot-ar solution is not the only way to tackle order-picking and package-sorting issues in warehouses, of course. the app puts users in the shoes of a warehouse employee to see how iot and ar can help employees find products quickly and safely. the use of iot technology is increasingly prevalent, so it’s important to ensure that ar has a value-adding role; ar shouldn’t be an afterthought or a gimmick. but to harness that power, companies must choose where to deploy the technologies, build an ecosystem that supports iot and ar, and develop the talent that can use both technologies. companies that do so will be able to not only reduce costs, boost revenues, improve the customer experience, and strengthen brands but also use contextual data in ways never before imagined.

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