in both b2c and b2b markets, users want the same things – smart home technology that improves daily living with minimal barriers to entry. with consumers driving the demand for smart home technology and automation, the growth in device production and development between 2018 to 2020 is a good indicator of competition for the future. consumer demand may be a key driver for smart home devices, but there is concern over personal data ownership and the security risks that come with living a connected life. the challenge with smart home technology lies in the catch-22 of risk and reward – the more a smart solution knows about you, the greater the benefits.
for example, if a consumer is setting up a smart lock and the connectivity element of their device takes longer than installing the lock, you’re sure to have unhappy customers. presenting connectivity as a feature when there are no tangible benefits behind it will not justify the added cost and could lead to more headaches. which of the following will be most important to the success of your company’s connected home solutions? brimming with potential but incredibly complex, we have yet to see all that the smart home can and will offer. with over 260,000 diverse, talented and dedicated employees across 100 locations in 30 countries, our vision is to be the most technologically advanced and trusted manufacturing solutions provider.
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